Kickstarter Lessons

Reminder to my future self: Re-read the following hard-learned lessons 1 before backing whatever is the latest Kickstart craze:

Instead of baking: Just. Wait. If a product is as great as promised, it will reach regular sales channels. The product might be more expensive (until Black Friday sales), but that’s more than offset by the reduction in risk, shipping costs, duties, not to speak of quality improvements of later production runs. Better yet: wait for the 2nd generation.


  1. Looking at you, Subminimal, to name a recent example. Shame on myself for letting myself be fooled twice.